Chen Zhiliang’s surge in business: The Star 1992 classic inherit restaurant’s successful upgrading

2020-12-12   



The chairman of Shanghai Star Hotel Chen Zhiliang has started to carry out his new plan in catering industry since 2020. The Star 1992 Classic Inherit Restaurant is one part of his plan. Adjoining to the Lujiazui Financial and Trade Zone, the restaurant takes up an area of 1000 and is an isolated and exquisitely-decorated building. In the building, there are 60 underground parking spaces,9 rooms in which the guests can enjoy a panoramic view, a private landscape terrace covering an area of 400 and a restaurant which possesses 150 seats for the distinguished guests. The Star 1992 Restaurant stands erect at Binjiang in Pudong district, which seems like a salute to the 32-year-old Mr. Chen and at the same time an expectation for the 60-year-old Mr. Chen.

In 1992, the 32-year-old Mr. Chen established his restaurant named ‘’XingChenShiFu which only covered an area of less than 300 in the beginning. The restaurant also presented his entering into the catering restaurant.  But six years before the establishment of his restaurant, Mr. Chen was a young working model at the production line in Wusong chemical fertilizer plant. But Mr. Chen did not take things as they are, so he opened a bar in a restaurant named XinXingJiuJia which was close to a hotel named Lan Tian located at a Pentagon Square. Three years after the establishment of his restaurant, Mr. Chen raised 5000 thousand yuan and then founded Star hotel which became very famous within a short time. The hotel was viewed as the supreme hot spot for dining.

The experience in doing business let Mr. Chen earn superior judgment and strategies. So in 2003, he assessed the situation deciding to buy an unfinished building covering an area of 12,000  with 50 million yuan under the support of the street office and the district government. After that, he rebuilt the building into the Star Hotel located at No. 2009, Huangxing Road.the intersection of Guoding Road. In that year, Mr. Chen was 43 years old and he was the deputy to the peoples congress representing Yangpu district.


Other people think Mr. Chen is diligent and practical and Mr. Chen considers himself as a man who is bold to innovate.

Used to striving hard on the front line, Mr. Chen attends to everything personally. Also, adhering to the principle of providing good quality and great service to customers, keeping food hygiene, and make customers feel cost-effective, he always travels with the executive chefs and other chefs to different places to exploit new bases of ingredients. He also puts in a lot of money to attract advanced talents in order to forge a skillful chef team. Whats more, he invests his time and effort in creating new dishes along with the chefs, making sure that more than 4 new dishes will be added into the menu. Mr. Chen also pays much attention to the dining environment and marketing approaches, trying his best to provide customers with a tidy, comfortable and elegant dining environment and at the same time to satisfy the needs of customers from different levels.


As the old saying goes” one should learn to think when he has known how to learn. Mr. Chen started to think and was still not content with the current situation just like when he was opening his bar at Pentagon Square. Quoting his words:” I will start a business for the second time. As a result, the Star 1992 Restaurant standing by the bank of the Huangpu River established.

From the down-to-earth restaurant in Yangpu district to the high-class restaurant at Lujiazui Financial Zone, Mr. Chen and his Star Group made a successful upgrading. Star 1992 Restaurant was Mr. Chens another work with painstaking efforts and was also the sign of his own transformation and upgrading.

This year marks the 30th anniversary of reform and opening up in Pudong district. Mr. Chen made a great success not only by his courage and perseverance but also by catching the opportunities brought by the opening up. Now, he has overcome a lot of difficulties and is still going through much hardship. But he made his new brand (Star 1992 Restaurant) take root in Pudong district in spite of all the difficulties.


Mr. Chens journey is an ocean full of stars: 1992gathering strength),2003laying a foundation,2020expanding. The three time nodes not only are of significance during the development of Star Group, but also have witnessed his growth from a blank sheet to a graceful flag and his surfing on the surge of Shanghai catering industry. We hope that when Mr. Chen sees elites in Shanghai patronizing Star 1992 Restaurant, he will not forget his first down-to-earth restaurant which is eight kilometers away from the Star 1992 Restaurant across the Huangpu River. All in all, his first restaurant represented his perspiration and efforts when he was young. All of his success comes from his grasping the trend of the times and his persistence in the blundering world. All are past and gone, so lets see what we can get today with 30 years efforts.

Disclaimer: This article is reproduced from other media. The purpose of reprinting is to convey more information. It does not mean that this website agrees with its views and is responsible for its authenticity, and does not bear any legal responsibility. All resources on this site are collected on the Internet. The purpose of sharing is for everyone's learning and reference only. If there is copyright or intellectual property infringement, please leave us a message.

Newest

  • Fun Spades: Bridging Tradition and Innovation, A Journey Through Card Game Excellence

    Fun Spades rose as one of the leading forces in digital card gaming. With over millions of thousands of downloads, the app bridges tradition and innovation, offering diverse game modes, sleek interface, and social features. It celebrates the rich heritage of Spades while embracing modernity through updates and events. Looking ahead to 2024, the app's development team is gearing up for an exciting journey filled with innovative updates and features. As the realm of digital card gaming evolves, Fun Spades stands out as a captivating and intellectually stimulating choice for card game enthusiasts
  • 3X Upgrade! Meet with VOOPOO's New Super Pods ARGUS P2&G2

    VOOPOO, a leading innovator in the vaping industry, is delighted to introduce two new additions to its esteemed ARGUS Pod series - ARGUS P2 and ARGUS G2. The two new super pods come with a 3X upgrade, fully upgrading the user's vaping experience.
  • Powerful Tool in the Market - AXIS-VIP Account

    As time passes, we are quickly approaching the launch of the second phase of the Wealth Express program. Veenit Jindal, the CEO of the Asia-Pacific region at the U.S. Bancorp, after extensive market research and several rounds of negotiations, has finally selected AXIS as the brokerage firm for this collaboration. This decision will involve the public issuance of a certain number of VIP accounts. These accounts offer a range of powerful features, ensuring smooth sailing for the success of the Wealth Express program!
  • Wall Street's Indian Titan - Top Analyst Sanjay Patel

    Sanjay Patel was born in Surat.From an early age, Sanjay Patel demonstrated a strong interest in numbers and analysis. His father was an innovative teacher, and his mother was a social worker dedicated to improving the living conditions of the underprivileged.
  • Wall Street's Indian Titan - Top Analyst Sanjay Patel

    Sanjay Patel was born in Surat.From an early age, Sanjay Patel demonstrated a strong interest in numbers and analysis. His father was an innovative teacher, and his mother was a social worker dedicated to improving the living conditions of the underprivileged.
  • ISEKY Goddess Invitation NFT to be Listed on Xterio Platform, Offering Numerous Benefits

    As early as January 8th, ISEKY officially announced its entry into the Xterio platform and released a teaser video for its flagship product, ISEKY: Soul GPS. The video immediately captured the hearts of Web3 users. Within just one hour, a large number of participants flooded into ISEKY's Discord channel, and their enthusiasm even triggered Discord's protective measures, prompting ISEKY to temporarily halt new user registrations. Recently, ISEKY announced that the Goddess Invitation NFT will be listed on the Xterio platform on March 21st, once again attracting the attention of WEB3 users. Accor
  • A new giant on the global stage: ZIOPTO exchange reinvents digital trading

    ZIOPTO exchange, which has risen rapidly in the field of digital currency, recently announced its global expansion and diversification strategy. This strategy aims to further consolidate its position in the international market and promote global financial cooperation.
  • Trading innovation: ZIOPTO exchange user experience revolution

    ZIOPTO Exchange, an innovator in the field of cryptocurrency trading, recently launched a major upgrade to its user interface (UI), aiming to provide a more intuitive and easier-to-use trading experience. This upgrade marks ZIOPTO's in-depth understanding of customer needs and rapid response to market trends.
  • Powering Up Panel-Level Packaging! Capcon’s Die Bonder Wins Bulk Adoption by Internationally Leading IDM Giant

    Recently, Capcon’s large panel-level packaging die bonder,AvantGo L6 (Leo), has been adopted in bulk by an Internationally Leading IDM manufacturer and mass producer. It is believed that with the bulk application of AvantGo L6 by client, it will lead the panel-level packaging equipment towards maturity, laying a solid foundation for the development of the panel-level packaging industry and opening a new chapter of advanced packaging with low cost and high efficiency.
  • Wall Street's Indian Titan - Top Analyst Sanjay Patel

    Sanjay Patel was born in Surat.From an early age, Sanjay Patel demonstrated a strong interest in numbers and analysis. His father was an innovative teacher, and his mother was a social worker dedicated to improving the living conditions of the underprivileged.

Links

Back to top
©copyright 2009-2020 Greeting Daily      Contact Us   SiteMap